Marketing Technical Specialist // Brand Development

Overview

Ongoing leadership of Hutchco’s marketing and digital strategy. Oversight of brand evolution, customer engagement, and digital performance across national B2B channels in the interior materials and manufacturing sector.

Focus

Redefined Hutchco’s customer communication systems and digital presence to improve conversion, retention, and brand consistency. Oversaw redevelopment of the company website, automation of analytics, and integration of GA4, Meta, and Mailchimp data for real-time tracking.

Results

• Increased website traffic by 62 percent between 2021 and 2025.

• Achieved 44 percent average EDM open rate (B2B sector average: 32 percent).

• Built a unified comms system linking digital, print, and trade events.

• Delivered consistent messaging supporting product launches and brand campaigns.

Expertise and capabilities

• Digital marketing

• Engagement and retention strategy

• Stakeholder management

• Website redevelopment

• Content creation

• Brand management