32nd Hui Takatāpui Report + Data for Māori LGBTQIA+ Census 2023 /

Overview

A three-part campaign combining digital marketing, a national activation contest, and an online wānanga to increase Māori Census responses, share takatāpui insights, and strengthen community data capability.

Reach and engagement

• 796 unique event views.

• Within 48 hours post-event: 1,852 reach, 2,118 impressions, 720 three-second plays, 47 profile visits.

Expertise and capabilities

• Community engagement

• Digital production

• Stakeholder liaison

• Campaign reporting

• Kaupapa Māori communications