Co-founder // Kaitohu Ao Māori

Overview

Established Aotearoa’s first Rainbow multi-sport event. Delivered April 2024 with 13 sports and 1,500 participants, achieving national visibility across 60 plus features and 1.2 million estimated reach.

Highlights

• Conducted audience testing for paid social, achieving CPCV NZD 0.43, 1.8 k reach, and strong engagement (39 likes, 26 shares) with lower negative sentiment across comments.

• Developed and delivered the Cultural Engagement Strategy and Takatāpui Engagement Plan.

• Led communications and brand direction positioning the Games as a national inclusion platform.

Outcomes

• 1,500 plus participants and support crew.

• 36 percent Māori and 18 percent Pasifika participation.

• 90 percent of participants intend to return in 2026.

• 57 percent of national sport partners reported higher confidence engaging Rainbow players.

• 60 plus media features including TV and radio coverage.

• Delivered a values-based legacy model for inclusion and community wellbeing.