Art Direction
Branding
Strategy
Web Design
bold, distilled
moments to
connect
Curater
Copy Writer
Digital Designer
Curater
Digital Designer
Curater
Digital Designer
Ko wai Au?
About Me
Ko wai Au?
About Me
Ko wai Au?
About Me
About Me
(6)
Precise
Structured
Focused
Visual Language
Precise
Structured
Focused
Visual Language
Precise
Structured
Focused
Visual Language
01
Brand Strategy
I design and refine brand ecosystems that connect message, market, and meaning. Each strategy links research, creative direction, and delivery so brands stay consistent and credible across every channel.
02
Communications & Engagement
From stakeholder updates to national campaigns, I plan and produce communication that informs, builds trust, and drives participation. The focus is clarity, cultural integrity, and measurable impact.
03
Digital Direction
I manage content, analytics, and automation across websites, CRM, and social platforms. My work translates data into insight, keeps performance visible, and aligns every tool with clear business outcomes.
04
Governance & Advisory
I bring governance experience across Māori, Rainbow, and community organisations—helping boards bridge policy, communication, and delivery. The goal: decisions that are transparent, strategic, and values-based.
Brand Strategy
I design and refine brand ecosystems that connect message, market, and meaning. Each strategy links research, creative direction, and delivery so brands stay consistent and credible across every channel.
Communications & Engagement
From stakeholder updates to national campaigns, I plan and produce communication that informs, builds trust, and drives participation. The focus is clarity, cultural integrity, and measurable impact.
Digital Direction
I manage content, analytics, and automation across websites, CRM, and social platforms. My work translates data into insight, keeps performance visible, and aligns every tool with clear business outcomes.
Governance & Advisory
I bring governance experience across Māori, Rainbow, and community organisations—helping boards bridge policy, communication, and delivery. The goal: decisions that are transparent, strategic, and values-based.
Brand Strategy
I design and refine brand ecosystems that connect message, market, and meaning. Each strategy links research, creative direction, and delivery so brands stay consistent and credible across every channel.
Communications & Engagement
From stakeholder updates to national campaigns, I plan and produce communication that informs, builds trust, and drives participation. The focus is clarity, cultural integrity, and measurable impact.
Digital Direction
I manage content, analytics, and automation across websites, CRM, and social platforms. My work translates data into insight, keeps performance visible, and aligns every tool with clear business outcomes.
Governance & Advisory
I bring governance experience across Māori, Rainbow, and community organisations—helping boards bridge policy, communication, and delivery. The goal: decisions that are transparent, strategic, and values-based.
© Featured Projects //
Creative Development
© Featured Projects
Creative Development
© Featured Projects //
Creative Development
Featured Works©
Featured Works©
Featured Works©
The development of bold ideas, shaped with intent, speed, and visual clarity, defines my practice.
I bring stability in flux and clarity in complexity. Comfort in the messy middle where strategy meets story. Campaigns, policy briefs, or dashboards, I craft communications that connect people to purpose and purpose to impact.
Across kaupapa, communities, and sectors, I’ve built, advised, and led initiatives that inform, influence, and inspire.
From the ground up or at full speed, I bring sharp analysis, cultural grounding, and creative precision to every challenge.
The development of bold ideas, shaped with intent, speed, and visual clarity, defines my practice.
I bring stability in flux and clarity in complexity—comfortable in the messy middle where strategy meets story. Whether it’s a campaign, a policy brief, or a dashboard, I craft communications that connect people to purpose and purpose to impact.
Across kaupapa, communities, and sectors, I’ve built, advised, and led initiatives that inform, influence, and inspire.
From the ground up or at full speed, I bring sharp analysis, cultural grounding, and creative precision to every challenge.
Tux Hika
Practice
Tux Hika
Practice
Tux Hika
Practice
Practice.
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Practice.
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Practice.
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Global
Creative Collabs
Studio
Creative Partnerships
Global
Creative Collabs
Studio
Creative Partnerships
Global
Creative Collabs
Studio
Creative Partnerships
Hutchco
2017 - present
Marketing Technical Specialist
Tāmaki Makaurau
Pacific Rainbow Games Trust
2021 – present
Co-Founder & Kaitohu Ao Māori
Tāmaki Makaurau
Te Iringa Trust
2020 – 2025
Chair
Tauranga
Your Ex Magazine
2010 – present
Editorial & Photography
Aotearoa
Vector Ltd
2016 – 2017
Project Manager
Tāmaki Makaurau
Hutchco
2017 - present
Marketing Technical Specialist
Tāmaki Makaurau
Pacific Rainbow Games Trust
2021 – present
Co-Founder & Kaitohu Ao Māori
Tāmaki Makaurau
Te Iringa Trust
2020 – 2025
Chair
Tauranga
Your Ex Magazine
2010 – present
Editorial & Photography
Aotearoa
Vector Ltd
2016 – 2017
Project Manager
Tāmaki Makaurau
Hutchco
2017 - present
Marketing Technical Specialist
Tāmaki Makaurau
Pacific Rainbow Games Trust
2021 – present
Co-Founder & Kaitohu Ao Māori
Tāmaki Makaurau
Te Iringa Trust
2020 – 2025
Chair
Tauranga
Your Ex Magazine
2010 – present
Editorial & Photography
Aotearoa
Vector Ltd
2016 – 2017
Project Manager
Tāmaki Makaurau